Huge advertisement was released to Electronic Media by Govt. of Odisha on the eve of General Election-2019
Dear friends
Media, no doubt is a big tool used not only to sensitize the people about various issued affecting them but also to confuse people , divert their attention and suppress the fact. Just on the eve of the General Election-2019, Govt. of Odisha made huge budgetary provision around Rs.225 crore for advertisement with intention to feed media and keep them satisfied. The Govt. released huge fund to different media house for advertisement to highlight various development programme, flagship programme ( Kalia Yojana, Biju Swasthya Kalyan Yojana, PEETHA Yojana, Biju BAHINI, Biju Pucca Gruha Yojana- all Fake and false schemes) and Govt. success stories in the state . The intention behind funding for advertisement was to keep image of Chief Minister clean and mobilise public support for BJD Govt to make them voted to power.
Earlier RTI Application was filed to the Dept. of I and PR, Govt. of Odisha seeking information about details of budget and expenditure for advertisement published in media of three years to get a comparative picture about funding to media in name of advertisement. The information obtained on 19.12.19 was uploaded in the public domain (https://odishasoochana.blogspot.com/2019/12/huge-amount-paid-to-media-for-govt.html). Finding some information as factual wrong , RTI was again filed to the same Dept. to access same information. The information which was supplied on 12.2.21 is as follows.
Z Kalinga TV was specially funded around Rs. 7 crore for special propaganda to highlight Govt. work and build up image of Chief Minister. In a single month ( March, 19) , Govt. released around Rs. 32 crore for Electronic media to highlight Govt. programme which has never happened in history of Odisha. Samaj was sanctioned Rs. 13,38,98,671.00 for advertisement , highest among all print media funding in 2018-19. OTV has not been released a single pie for advertisement because of their strained relation with Govt.
| Date of Sanctioned amount towards advertisement |
Amount sanctioned |
|
23.6.18 |
1,49,81,974.00 |
|
6.7.18 |
32,15,442.00 |
|
20.10.18 |
28,17,247.00 |
|
30.10.18 |
16,94,086.00 |
|
16.11.18 |
1,48,22,331.00 |
|
24.1.19 |
4,50,54,107.00 |
|
13.2.19 |
1,55,76,000.00 ( Only Zee Kalinga ) |
|
23.2.19 |
1,61,05,144.00 |
|
28.2.19 |
2,56,31,153.00 |
|
28.2.19 |
4,60,79,000( Only Zee Kalinga ) |
|
7.3.19 |
8,20,21,324.00 |
|
11.3.19 |
1,89,42,958.00 |
|
15.3.19 |
11,18,64,008.00 |
|
20.3.19 |
38,60,473.00 |
|
23.3.19 |
2,55,23,218.00 97,35,000 ( Only Zee Kalinga ) |
|
23.3.19 |
5,01,32,678.00 |
|
26.3.19 |
2,51,47,821.00 |
|
Name of electronics Media |
Date of sanction of fund for advertisement |
||||||
|
23.6.18 |
6.7.18 |
20.10.18 |
30.10.18 |
16.11.18 |
24.1.19 |
13.2.19 |
|
|
News 7 |
12,99,322 1,75,584 |
3,02,080 |
4,21,402 |
1,95,974 |
18,97,929 |
52,97,734 |
|
|
Kanak News |
13,82,724 |
2,83,200 |
3,95,064 |
1,83,726 |
18,97,015 |
50,20,860 |
|
|
Kalinga TV |
14,74,906 |
3,02,080 |
4,21,402 |
1,97,296 |
20,18,195 |
53,13,632 |
|
|
News 18 Odia |
13,82,724 |
2,69,040 |
3,95,064 |
1,83,726 |
|
39,25,513 |
|
|
MBC TV |
12,44,452 |
2,42,136 |
3,55,558 |
1,63,442 |
16,95,460 |
44,70,218 |
|
|
News World |
14,74,906 |
3.02,080 |
4,21,402 |
1,92,765 |
19,93,651 |
53,55,584 |
|
|
Kamyab TV |
11,52,270 |
2,36,000 |
|
1,55,613 |
8,18,271 |
26,62,823 |
|
|
Zee Kalinga ( Odisha) |
8,84,944
17,558 |
2,64,320 |
4,07,355 |
|
14,87,404 |
20,23,112 |
1,55,76,000 |
|
Naxatra News |
12,44,452 |
2,54,880 |
|
1,59,937 |
6,46,694 |
26,38,811 |
|
|
DDK |
4,65,513 88,502 |
1,03,546 |
|
92,040 |
4,03,118 |
13,07,898 |
|
|
Colors Odisha |
6,91,362 |
2,83,000 |
|
1,69,566 |
8,57,459 |
29,36,961 |
|
|
Sarthak TV |
17,55,840 2,46,915 |
2,95,000 |
|
|
10,85,187 |
40,44,167 |
|
|
Sadhana |
|
|
|
|
21,948 |
56,794 |
|
|
Radio Chockolate |
|
28,320 |
|
|
|
|
|
|
Red FM |
|
28,320 |
|
|
|
|
|
|
Big FM |
|
21,240 |
|
|
|
|
|
|
Name of electronics Media |
Date of sanction of fund for advertisement |
|
||||||
|
23.2.19 |
28.2.19 |
7.3.19 |
11.3.19 |
15.3.19 |
20.3.19 |
23.3.19 |
25.3.19 |
|
|
News 7 |
14,52,476 |
28,42,365 |
1,01,59,800 |
42,88,336 |
1,35,92,149 |
3,51,168 |
7,43,400
57,73,882 |
15,38,739 |
|
Kanak News |
13,86,282 |
26,64,719 |
1,18,94,400 |
22,19,474 |
1,19,80,656 |
5,92,598 |
71,21,134 |
37,80,932 |
|
Kalinga TV |
14,50,211 |
28,40,609 |
|
14,43,357 |
1,35,46,271 |
3,51,168 |
69,38,400 74,18,254 |
35,93,582 |
|
News 18 Odia |
13,50,546 |
26,63,073 |
96,64,200 |
13,36,704 |
1,25,56,897 |
2,96,298 |
34,69,200 56,09,644 |
32,83,651 |
|
MBC TV |
11,91,214 |
22,93,537 |
1,66,02,600 |
|
1,16,03,717 |
2,81,483 |
37,17,000 61,89,762 |
30,06,899 |
|
News World |
14,52,476 |
28,40,609 |
1,13,98,800 |
14,91,651 |
1,35,02,092 |
3,51,168 |
74,34,000 |
31,36,479 |
|
Kamyab TV |
10,48,516 |
5,48,700 |
1,38,76,800 |
|
|
|
|
|
|
Zee Kalinga ( Odisha) |
10,03,886 |
21,02,158 4,60,79,000 |
84,24,724 |
17,91,277 |
1,08,52,644 |
2,80,934 |
32,21,218 97,35,000 42,33,783 |
22,20,459 |
|
Naxatra News |
12,53,455 |
5,92,596 |
|
|
|
2,96,298 |
|
|
|
DDK |
20,17,800 |
10,14,564 |
|
2,10,852 |
41,34,632 |
1,54,875 |
|
21,60,109 |
|
Colors Odisha |
4,53,899 |
19,94,521 |
|
|
80,99,719 |
3,29,220 |
42,90,162 |
12,32,876 |
|
Sarthak TV |
18,59,356 |
24,11,006 |
|
1,17,705 |
1,19,95,231 |
4,93,830 |
41,22,507 |
11,92,095 |
|
Sadhana |
1,85,027 |
43,896 |
|
|
|
27,435 |
|
|
|
Radio Chockolate |
|
|
|
75,756 |
|
|
|
|
|
Red FM |
|
|
|
24,780 |
|
|
|
|
|
Big FM |
|
|
|
75,756 |
|
|
|
|
|
ABP News |
|
7,78,800 |
|
|
|
|
|
|
|
All India Radio |
|
|
|
20,92,057 |
|
|
|
|
Pradip Pradhan
M-9937843482
Date- 7.5.21
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