Huge
amount Paid to Media for Govt. sponsored advertisement
(
Exposed under RTI )
·
In 2018-19, the year
of General Election, Govt. of
Odisha has spent Rs. 225 crore
for publication of
advertisement in Print and Electronic
Media which is 6 times higher
of previous year ( Rs. 41 crore) .
·
The State Govt.
has deliberately kept budget for advertisement ( 2018-19) on higher
side to gain chief popularity and woo
voters by using media
through paid advertisement. Nabin Patnaik Govt. succeeded in winning election through media propaganda.
·
As the
election got over, the State Govt. drastically reduced
budgetary provision for media advertisement limiting to just Rs. 36 crore in 2019-20 .
·
In 2019-20, Samaj has been given Rs. 21 crore ( 60% of the total
budget for media) highest in comparison to both
print and electronic media , the reason
is best known to Govt.
·
There is
some mismatch of data provided by PIO. While
the total budget expenditure for advertisement in Electronic media is Rs. 126 crore in 2018-19( Table-1), But
the list of Electronics media
given money for advertisement shows disbursement
of Rs. 62 crore. This discrepancy
needs to be cross-checked.
·
In 2018-19, Zee Odisha
was given Rs. 11 crore towards
advertisement which is highest
payments among all electronics media. Reason may be its
one-sided campaign to
glorify Sri Nabin Patnaik across the state.
Dear friends
To give better
clarity to readers how this Govt.
survives on systematic managed media propaganda glorifying Nabin
Patnaik, Chief Minister , Odisha and
highlighting his scheme and
programme like Kalia Yojana, Biju
Swasthya Kalyan Yojana, PEETHA Yojana, Biju BAHINI, Biju Pucca Gruha Yojana
( all Fake and false schemes), RTI Application was filed
to the PIO, Dept. of Information and Public Relation seeking details
of budget and expenditure for
advertisement published in media of three
years . The objective was to give
3 years analysis of budgetary allocation and expenses for advertisement. Forget whether
the state or the people
has been benefitted, but
Media house been greatly benefitted by
Govt. sponsored media campaign about
Nabin patnaik Govt. which
has misled the people
to some extent. The Details of
information provided by the PIO
dated 19.12.19 is as follows.
Table-1
Total
Budget earmarked by Govt. of Odisha for advertisement of Govt. programme
(
In lakhs)
|
|
Budget
Provision
2017-18
|
Expenditure
2017-18
|
Budget
Provision
2018-19
|
Expenditure
2018-19
|
Budget
Provision
2019-20
|
Expenditure
2019-20 (
as on 31.10.19
|
|
Advertisement
Electronics Media
|
11,97,00
|
11,68,74
|
100,00,00
|
99,75,88
|
11,28,00
|
9,33,21
|
|
Advertisement
Print Media
|
30,97,58
|
30,06,58
|
126,85,00
|
126,13,25
|
25,00,00
|
14,80,42
|
|
Total
|
42,94,58
|
41,75,32
|
226,85,00
|
225,89,13
|
36,28,00
|
24,13,63
|
Table -2
Major
advertisement support given to Print Media
(
In Rs. )
|
Year
|
Dharitri
|
Prameya
|
Samaj
|
Sambad
|
|
2017-18
|
1,71,97,353.00
|
98,41,328.00
|
1,66,60,172.00
|
2,33,43,568.00
|
|
2018-19
|
4,57,72,772.00
|
4,46,40,507.00
|
4,94,73,769.00
|
5,90,83,354.00
|
|
2019-20 (
Till Nov.)
|
3,08,11,768.00
|
2,87,76,460.00
|
21,96,26,313.00
|
3,49,13,828.00
|
|
Total
|
9,37,81,893.00
|
8,32,58,295.00
|
28,57,60,254.00
|
11,73,40,750.00
|
|
Grand
Total
|
58,01,41,192.00
|
|||
Table-3
Details of fund
disbursed to Electronics Media
for telecast of different Govt.
programme by Govt. of Odisha
(
Amount in Rs.)
|
Sl.No
|
Name
of the Electronics Media
|
2017-18
|
2018-19
|
2019-20
Dec.15
|
|
1
|
O TV
|
87,23,025.00
|
|
|
|
2
|
Kanak TV
|
66,06,350.00
|
5,17,90,885.00
|
92,89,716.00
|
|
3
|
News 7
|
68,89,561.00
|
5,15,69,198.00
|
1,13,45,550.00
|
|
4
|
Kalinga TV
|
65,33,243.00
|
6,18,36,815.00
|
1,22,73,541.00
|
|
5
|
MBC TV
|
59,19,349.00
|
5,73,66,810.00
|
97,79,477.00
|
|
6
|
ETV News Odisha /
News 18 Odia
|
66,71,954.00
|
4,67,24,173.00
|
1,10,32,626.00
|
|
7
|
News World Odisha
|
70,53,139.00
|
5,73,70,354.00
|
1,30,93,924.00
|
|
8
|
Kamayab TV
|
55,44,402.00
|
71,90,363.00
|
|
|
9
|
Zee Kalinga TV /Z Odisha
|
53,38,770.00
|
11,06,05,776.00
|
70,02,359.00
|
|
10
|
Naxatra TV
|
71,85,743.00
|
77,14,729.00
|
|
|
11
|
DDK
|
43,06,250.00
|
1,24,61,429.00
|
79,94,517.00
|
|
12
|
Sarthak
|
70,42,907.00
|
2,96,18,839.00
|
19,24,167.00
|
|
13
|
Colors Odia
|
26,78,116.00
|
2,14,19,657.00
|
18,41,826.00
|
|
14
|
India TV
|
8,42,697.00
|
|
|
|
15
|
Aaj Tak
|
13,80,600.00
|
30,50,890.00
|
7,36,320.00
|
|
16
|
Times Now
|
14,01,840.00
|
1,87,65,540.00
|
8,09,952.00
|
|
17
|
AIR, CTC
|
62,07,292.00
|
2,70,23,679.00
|
40,52,773.00
|
|
18
|
Radio Chocolate
|
5,29,962.00
|
12,19,177.00
|
1,57,884.00
|
|
19
|
BIG FM
|
5,25,170.00
|
12,31,124.00
|
2,88,156.00
|
|
20
|
Red FM
|
4,91,689.00
|
10,05,519.00
|
2,64,154.00
|
|
21
|
Vodafone
|
50,39,594.00
|
|
|
|
22
|
Tarang TV
|
|
44,30,436.00
|
|
|
23
|
Alankar TV
|
|
19,57,971.00
|
|
|
24
|
Sadhana TV
|
|
3,35,100.00
|
|
|
25
|
Prathana TV
|
|
14,44,724.00
|
|
|
26
|
NDTV
|
|
3,36,98,735.00
|
2,62,668.00
|
|
27
|
CNN News 18
|
|
44,66,300.00
|
4,24,800.00
|
|
28
|
India Today
|
|
19,81,220.00
|
6,44,280.00
|
|
29
|
News X
|
|
9,79,400.00
|
|
|
30
|
ABP News
|
|
43,89,600.00
|
|
|
31
|
Zee News
|
|
3,11,520.00
|
|
|
32
|
News 18 India
|
|
29,50,000.00
|
|
|
33
|
NDTV India
|
|
15,72,468.00
|
1,01,704.00
|
|
|
|
9,69,11,653.00
|
62,64,82,431.00
|
9,33,20,394.00
|
Pradip Pradhan
M-9937843482
Date-21.12.19
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